Application Letter

1450 Vanguard Rd.
Apt. 2550
Bulverde TX 78163
November 20, 2006

Mr. Frank Hopkins
Director, Sales and Marketing
Mountain Electronics Inc.
Denver, CO 80222

Dear Frank Hopkins:

Please regard this as an application for the position of District Sales Manager that was recently advertised on

Based on the requirements stated in the ad, I believe that I possess a unique mix of experience, knowledge, and skills that can definitely help your company in the critical customer service area.

Experience, skills, and abilities that I can offer your company include:

  • 20 years of experience in the sales and marketing, 6 of those in sales management;
  • Selling services to commercial, institutional, and consumer markets;
  • A record of consistently meeting or exceeding sales quotas;
  • Extensive team management and team building experience;
  • Excellent grasp of “one to one” customer relationship management concepts and techniques;
  • Ability to work effectively in a dynamic, multi-tasking environment.

The enclosed resume provides more details on the above, as well as on other experience, skills, and abilities that I possess.

I am confident that my ability to develop and maintain strong relationships with customers will benefit Mountain Electronics Inc. as it has my previous employers. I believe that my excellent record of success in closing sales, winning back customers from competitors, and increasing market share, clearly demonstrates my proven ability to meet and resolve customer challenges and add to a company’s bottom-line.

After you’ve reviewed my resume, I would welcome an opportunity to discuss your company’s goals and talk to you about the value that I can bring to MEI. Let’s talk soon!

If I haven’t heard from you by early December I will contact your office to see if we can set up an appointment at your convenience.


Alan Gustafson


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